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Privacy Statement


This is the privacy statement for the website Please read it carefully. You should only use this site if you agree to our use of information about you in accordance with this privacy statement.

The Park Lane Group are committed to respecting and protecting the privacy of visitors to The Park Lane Group website. We collect certain basic information about you when you visit our website. We recognise the importance of keeping that information secure and of letting you know what we intend to do with the information we collect. This privacy policy outlines how we handle any personal information we obtain and how we may use it to provide any services you have requested from us.

We may amend our privacy statement to reflect changes to our business, website or to data protection legislation. We therefore ask you to revisit this privacy statement on a regular basis to ensure you are familiar with our terms.

From time to time, we may include links within our website and emails to other websites which we think may be of interest to you. This privacy statement only applies to this website; if you follow a link out of our site or leave our site in some other way, this privacy statement will no longer apply.


We may collect the following information:

Name and contact information, including email address

Demographic information such as postcode, preferences and interests

Other information relevant to customer surveys and/or offers

We collect information from you when you complete our online forms, by means of ‘persistent cookies’ when you use our site, and in the form of ‘traffic data’.

Online forms

We collect information you give us when you request contact via any one of our contact forms.  We require only the information we need to provide a service to you, such as your name, postal address, telephone number and email address. Where we would like more information to help us improve our services, over and above the basic required information, it will be clear that your response is voluntary and you are free not to provide us with more information if you would prefer not to do so.

Where you have given consent, we may also use your details to contact you to provide information about new homes, or rental properties available from The Park Lane Group, depending on the specific consent you have provided.  Under no circumstances will your personal information be sold or used by any other organisation.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. We will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Traffic data

We keep a record of traffic data which is logged automatically by our ISP’s servers, and which we analyse. This includes your IP address, the URL you visited before ours, the URL you visit after leaving our site and which pages you visit on our site. We do not store or analyse this traffic data in a way that identifies you as an individual.


How we use your information

We use your information to understand your needs and improve our service, and in particular for the following reasons:

Internal record keeping

To improve our products and services

To provide and customise this website to your interests

To keep you informed about our new developments, rental properties and company news, or other information we think you may find interesting using the email address which you have provided

And from time to time, we may contact you for market research purposes.

If you wish, you can also subscribe to email alerts about information of interest to you. If you do this, we will use the information that you submit to provide alerts to you and to analyse who is receiving email alerts from us. Each email communication you receive from us will offer the option to unsubscribe from our list and future communication.

When we share your information

We may share your personal information with trusted suppliers and sub-contractors if necessary for us to do so to extend services to you or improve our products and services. This can include, but is not limited to, graphic designers, copywriters, web developers, and other sub-contractors. We will not sell, rent or trade your personal information.

We may also share your personal information with:

another organisation that buys our company or our assets, or with another organisation from which we acquire a company or business, and in the course of any preceding negotiations with that organisation, which may or may not lead to a sale;

our funders or potential funders, such as our bank and with our professional advisors who have a reasonable need to see it;

any group companies of ours so that they can provide any products and services to you where you have personally requested them;

enforcement authorities if asked to do so, or to a third party in the context of actual or threatened legal proceedings or if otherwise required to do so by law;

third party providers who supply services to us, or who process information on our behalf, incidental access to your information. Where doing so, we will always take steps to confirm that that their security measures are adequate to protect your information;

reputable third parties on a commercial basis but only as anonymous aggregated data.

How we keep it secure

Only authorised personnel and contractors have access to your information.

We will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.


This privacy policy is effective from 1st May 2018. Any changes to our policy will be updated on this page and will supersede this version of our policy. We will take reasonable steps to draw your attention to any changes in our policy, but to be on the safe side, we recommend that you read this document each time you use our website to ensure that this policy still meets your approval.


The Park Lane Group, incorporating Park Lane Investment Properties Ltd, company number 2928806, Park Lane Homes (South East) Ltd, company number 04032168, Park Lane Developments (South East) Ltd, company number 2968496, Park Lane Properties, Park Lane Residential Lettings, Park Lane Residential Properties Ltd, company number 08796778, Registered Address of Limited Companies: Park Lane House 141-145 Bohemia Road, St. Leonards on Sea, East Sussex TN37 6RL. In these terms, we refer to ourselves as “we”, “us”, “our” and “The Park Lane Group”. The user of the website is referred to as “you” and “your”.


If you have any questions about our privacy statement or the information we hold about you, please contact us at the address below.

If you would like to access, update or remove any or all of the data we hold on you, please request this via email to or by post to:

The Park Lane Group

141-145 Bohemia Road

St Leonards On Sea

East Sussex

TN37 6RL